Press Release
April 19, 2005
"CRM on the Go" by iEnterprises Brings Wireless CRM to Any CRM System
Mobile Users Get Simple and Affordable Way to Boost Productivity and Profitability
Wireless Enterprise Symposium, ORLANDO, FL -
iEnterprises, Inc.(http://www.iEnterprises.com) today announced the availability of “CRM on the Go” (http://www.CRMontheGo.com), its new wireless CRM application for the BlackBerry® platform, developed by Research In Motion (RIM) (Nasdaq: RIMM: TSX:RIM). The application provides a strong ROI by extending existing CRM investments and increasing mobile workers’ productivity. CRM on the Go interoperates with any CRM platform including Siebel, Salesforce.com, and others. CRM on the Go can also work in an organization that has more than one CRM solution deployed internally, thus allowing them to mobilize their entire CRM infrastructure with a single product.
“Having contact information available at our fingertips whether that be through a laptop computer or a BlackBerry device provides our people with the information they need when they need it,” said Christine Huerter, Director of Information Technology at Shulas Steakhouses.
CRM on the Go allows users to always be “in the know” so they can better manage sales leads, clients, and opportunities to enhance customer care.
“Wireless CRM is a powerful and complementary application for BlackBerry,” said Mark Guibert, Vice President, Corporate Marketing, at Research In Motion. “We are very pleased that iEnterprises has invested its CRM expertise into a wireless solution that can help organizations further enhance productivity and customer service.”
In many companies, poor access to time-sensitive information has made the daily lives of mobile users inefficient and frustrating. Missed opportunities combined with costs associated with faxes, phone calls, deploying and maintaining laptops, and staffing have taken heavy tolls on many organizations’ bottom lines.
By using CRM on the Go, mobile workers and executives gain a tremendous edge. Equipped with immediate access to both CRM and back office systems from their BlackBerry device, they can securely send and receive messages or access critical information such as a log, quote, or call report generated at the corporate office or from another mobile device – even when they are out of cellular network coverage. Eliminating guesswork and delays help executives and sales representatives deliver information to their customers more thoroughly and on target.
CRM on the Go also inspires collaboration across the entire enterprise. For example, executives can immediately view graphical insight into their sales pipelines and forecast dips or spikes. Marketing and sales forces can also better unify databases and rely on up- to- date and accurate information, streamlining business processes and saving valuable time. Such benefits result in reduced operations costs and keep revenues growing.
“Many companies have put so much money and time into implementing CRM, but sales leads have still been dropped, opportunities missed, and customers neglected – because information was unavailable where and when it was needed or the application was not user friendly. Now CRM on the Go provides access to this important information in an easy to use wireless application allowing companies to finally reap the rewards from their past CRM investments,” said Matt Zimmerman, Vice President of Sales for iEnterprises, Inc. “CRM on the Go gives our customers an affordable application they will be excited to use everyday. They need something simple, tightly integrated to their current CRM systems, and can get the job done right. We feel that CRM on the Go does all of this and more-- so better business decisions can be made and productivity gains can be realized.”
iEnterprises’ CRM on the Go helps mobile users perform the following key tasks:
Manage opportunities: Mobile workers can enter and manage sales, forecasting, and other information wirelessly, including sales projections and real time sales information. They can also analyze sales trends, project revenue over any period of time, better manage the entire sales cycle, and manage opportunities against individualized sales quotas.
Facilitate multi-faceted reporting: CRM on the Go enables real time access to any back-end enterprise data (not just CRM) for reporting directly on the wireless device including customer analytics, product inventory, and more.
Manage call reports: Mobile workers can enter information directly from the customer site or from other remote locations. Management and administrative staff can also continue to work and manage onsite activities real time.
Search and download data from existing CRM platform: Mobile workers can search for data on their hosted CRM system via the server. Data can be pulled down to the device and stored on the fly when in coverage. The application accepts data from the CRM on the Go Server and updates the persistent storage in the device.
CRM on the Go is offered as a licensed and/or hosted solution. In addition, CRM on the Go for BlackBerry utilizes BlackBerry Enterprise Server™, creating a secure and reliable environment to exchange and store critical information.
iEnterprises is demonstrating CRM on the Go at the Wireless Enterprise Symposium conference in Orlando from April 19-21, 2005 in booth #145. For more information, please contact: iEnterprises Sales at 908-679-0000 option 1 or email sales@ienterprises.com.
About iEnterprises, Inc.
iEnterprises, Inc. is a commercial software developer whose chief products are the award- winning CRM solution, iExtensions for Notes, and wireless CRM application, CRM on the Go. Nearly 10 years ago, iEnterprises began with a vision that CRM software should be affordable, easy to use, and easy to implement. While the company continues to strive for excellence in innovation, today, its vision of “CRM made simple” has been realized. iEnterprises, Inc. is a Premier IBM/Lotus Business Partner and BlackBerry ISV Alliance Member. Headquartered in Murray Hill, New Jersey, iEnterprises delivers its products worldwide through a vast network of global business partners. For more information or to download a copy of the software, visit http://www.CRMontheGo.com or http://www.ienterprises.com.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerryÒ wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
iEnterprises, iExtensions CRM and CRM on the Go are the exclusive properties and trademarks of iEnterprises, Inc. iEnterprises, iExtensions CRM and CRM on the Go are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
