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Press Release

October 5, 2006

Bplay, a division of Magmic games, has launched an entertainment portal with the world's top brands and products exclusively for BlackBerry handsets

Magmic Games, the world’s largest developer and publisher of games for BlackBerry® handsets, has launched a new division of their company called Bplay, which builds on their entertainment products for BlackBerry to include the best in class content   from the world’s top entertainment publishers such as THQ Wireless, PopCap Games, Konami, Globalfun and NTRA (National Thoroughbred Racing Association)  

Bplay will provide a mobile content portal housing the world’s top brands in entertainment, to service the growing BlackBerry® market.  Bplay is the premiere BlackBerry entertainment aggregator with a whitelabel solution for mobile service providers and telecommunication carriers to sell the experience direct to their end-users. The solution has a Web store front, as well as an on-deck icon for downloading content over the air.

“We are excited to be launching Bplay, with the world’s best brands and properties and believe that BlackBerry users will further embrace entertainment and gaming as an integral part of their device experience.”  Nicholas Reichenbach, Vice President of Bplay   

Visit www.bplay.com from the browser in your BlackBerry handset to enjoy the best branded entertainment content such as Frogger®, Destroy All Humans®, Dance Dance Revolution®, Breeders’ Cup (NTRA) ®, Texas Hold’em King® the classic board game, Stratego® and many more!

About Bplay
Bplay, a division of Magmic games, is a global entertainment provider housing the world’s top brands and products exclusively for Blackberry devices and users www.Bplay.com

About Magmic Games
Founded in 2002, Magmic Games is a leading mobile game developer and publisher with offices in Ottawa, Vancouver, Seattle and Boca Raton, Florida . Magmic’s portfolio includes over 45 game titles for the BlackBerry and J2ME platforms that are currently available on carrier networks in North America, Europe, Asia and the South Pacific. www.magmic.com

For further information:
Nicholas Reichenbach,  
Vice President  
Bplay

+1 613.797.2266   Mobile
+1 613.789.6739  Fax
nicholas@bplay.com
www.Bplay.com

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